At the recently concluded 2016 Lagos Advertising and Ideas Festival (LAIF), Fidelity Bank’s ‘Tough Job’ campaign won eight awards. The CEO Fidelity Bank, Nnamdi Okonkwo, was at the weekend presented with the eight awards won.
Tough Job won Silver for Radio, another Silver for Film, a Bronze for Best Use of Production Design & Art Illustration whilst the Bank’s logo unveil took home a Bronze in the Radio category.
Fidelity Bank’s (Our Word) campaign won Bronze in Radio under the Investment & Other Financials products category whilst ‘Tough Job’ picked bronze each for “Best Use of Film Editing” and Film prize, under the Bank & Investment category.
Speaking in Lagos, when the awards were presented to him at the Bank’s corporate Head Office, Mr. Nnamdi Okonkwo who dedicated the feat to the Bank’s esteemed customers said “to be recognized at LAIF validates the hard work that we have put into the development and execution of our new corporate identity”.
According to Okonkwo, the new identity reinforces its overall transformation and also strengthens its focus on the youth segment and overall service excellence. He pointed out that the lender has not only raised the bar in the area of customer service delivery but also remains focused on attaining its renewed vision of becoming a vibrant and millennial brand.
Fidelity Bank’s ‘Tough Job’ campaign receives eight awards
