Ecobank has won the award for Most Admired Financial Services Brand in Africa.
Brand Africa, which released the top 100 brands in Africa recently, also listed Dangote conglomerate, MTN Group and Anbessa shoe of Ethiopia as highly admired brands in different categories.
Brand Africa 100 is involved in a pan-African survey and valuation of brands in Africa, to create a unique index and ranking for the Best Brands in Africa. Brand Africa 100 believes that one of the key catalysts for Africa’s growth, competitiveness and reputation lies in developing and growing globally competitive and locally relevant African brands and global brands in Africa.
Brand Africa 100 announced the winners at an event at the Johannesburg Stock Exchange JSE, with industry leaders from across Africa, hosted by the JSE in partnership with Geopoll, Kantar and Brand Leadership in their 7th annual Brand Africa 100: ‘Africa’s Best Brands.’ Nike, MTN, Dangote, Ecobank and BBC were recognised as the most admired brands on the continent.
According to the organisers since 2011, the Brand Africa 100 has been surveying and ranking the most admired brands spontaneously recalled by African consumers.
